Radio Promotion Options for Independent Artists

Choose the level of radio promotion that fits your release, goals, and budget.

Start small with Micro Indie and choose only the stations you want to target, or put your release behind a professionally managed 16-week radio campaign designed for sustained outreach, follow-up, and reporting.

Not sure which option makes sense?

Choose the Radio Promotion Strategy That Fits Your Goals
Whether you're testing a single or launching a full campaign, IPMNation gives you flexible, affordable options to get your music heard.

🎙️ Micro Indie — Build Your Own Campaign

$10 Per Station | 1–20 Stations

Want to test radio promotion without committing to a full campaign?

Micro Indie lets you choose exactly how many stations you want to target, starting with just one.

It’s ideal for:

Testing a new single
Working with a limited budget
Targeting a small number of stations or markets
Trying IPMNation before moving into a larger campaign

What’s Included

Targeted radio outreach
Professional pitching
Outreach to real radio contacts
Campaign reporting

No minimum purchase. No long-term commitment.

For campaigns targeting more than 20 stations, our professionally managed 16-week campaigns provide more extensive outreach, follow-up, and reporting.

Micro Indie Campaign (Build Your Own)

$10.00

BUILD YOUR CAMPAIGN

🚀 16-Week National and Regional Radio Campaigns

Sustained Promotion. Personal Outreach. More Time to Build Momentum.

A serious radio campaign takes time.

Rather than relying on a short promotional burst, IPMNation’s 16-week campaigns give your release an extended window for targeted outreach, professional follow-up, station responses, and continued campaign management.

Each campaign includes:

A targeted station list selected for your music

Direct outreach to radio programmers and music directors

Professional pitching

Appropriate follow-up throughout the 16-week campaign

Ongoing campaign management

Tracking of station responses and reported activity

Campaign reporting

Direct communication with IPMNation throughout the campaign

Starter Campaign 50 Stations

A professionally managed campaign for artists who want focused radio outreach without committing to a larger station list.

$599.00

Growth Campaign — MOST POPULAR 100 Stations

A broader campaign offering a strong balance of reach, sustained follow-up, and affordability for independent artists.

$899.00

Expanded Campaign 200 Stations — $1,299

For releases ready for a significantly broader radio push across a larger targeted station network.

$1,299.00

National Campaign 300 Stations — $1,599

A substantial 16-week campaign designed for artists seeking wide-ranging college, independent, specialty, and online radio outreach.

$1,599.00

National Plus Campaign 500 Stations — $2,199

Our largest standard campaign, offering extensive outreach across a broad network of relevant radio outlets.

$2,199.00

Why 16 Weeks?

Radio promotion is not just about sending your music once and hoping for a response.

Program directors and music directors receive a large volume of submissions. Release schedules change, station personnel rotate, playlists evolve, and sometimes the right follow-up matters as much as the initial introduction.

That’s why IPMNation’s managed campaigns run for 16 weeks.

The extended campaign window gives us more time to:

Introduce your music to relevant stations

Follow up professionally when appropriate

Respond to station questions and requests

Track reported adds, feedback, and activity

Keep your release in consideration beyond a short promotional burst

Adjust outreach as the campaign develops

A 16-week campaign does not mean repeatedly contacting the same station over and over. It means giving your release a sustained, professionally managed promotional window rather than treating radio promotion as a one-time email blast.

Four Months of Focused Promotion

Your campaign remains active for the full 16-week period, giving us time to manage the outreach thoughtfully and give your music a genuine opportunity to be considered by the stations we target.

Which Option Should I Choose?

Choose Micro Indie If:

You want to start with a very small budget

You want to target 1–20 stations

You’re testing radio promotion for the first time

You want maximum flexibility with no large commitment

Choose a 16-Week Managed Campaign If:

You want sustained professional outreach

You want to target 50 or more stations

You want ongoing follow-up and campaign management

You’re promoting a serious single, EP, or album release

You want more comprehensive reporting and support